About Me

Hi! I am Athena Lam ,

I am a content strategist. I also manage multiple websites, social media accounts, and knowledge databases. I started out in education in 2009 and was frustrated by the education system I was working against, so I started organizing events. That event ran for 10 years in Cantonese and English and has passed through several generations of organisers; at peak, the event reached 10,000 attendees through hybrid online-and-offline conference site and school locations. In the innovation space, I started out in impact investing, then moved to business development for social businesses. Along the way, I became involved in tech communities, specifically the people who liked solving problems by building things.

This is a space for me to store lists, drop notes, and experiment with basic coding.

What I do

I’ve done project management, product management, social media marketing, and content creation. For the past 5 years, I’ve focused functionally on content strategy, but remain most interested in building things to serve people and communities.

In addition, I help plan, design, build, and maintain websites, and social media accounts. This includes social projects, non-profits, and for profit companies with people I like.

I formulate and deliver digital and marketing strategies, usually for B2B, and with a preference for online-to-offline integration for client touch points.

Some technical experience:

• Simple, accessible web design
• Focusing on performance with a preference for static websites
• Developing websites using Jekyll and Hugo static site generators
• Developing single page sites with HTML and CSS
• Using Liquid templating language
• Using Netlify CMS, Forestry, Ghost, CraftCMS, Wordpress to empower teams to maintain their own content
• Using Git

Some marketing experience:

• Keyword research with tools such as Ahrefs
• Setting up Google Analytics in sites and using it for reporting
• Technical on-site SEO

I also help teams with WordPress. I also provide advisory on site-building solutions that fit the specific needs of non-technical teams.

This site is built using the Ruby-based Jekyll static site generator, hosted on Github Pages.

I like working with teams that have great people, well-built products, that fulfill a concrete purpose. I am available for:

• Content strategy: workshop, training, or projects
• Content marketing: website and blog setup, SEO
• Events: speaking and moderation

You can also reach me at:

• LinkedIn
• Twitter
• E-mail

Additional

Some projects I’ve done:

• Asian Eats Directory: Developed with illustrator Jason Li to collect directories supporting Asian communities aroudn the world during Covid-19 and the rash of overt racism against East Asians
• Berlin Asian Food Map
• Zebra Crossing - Managing the Japanese translation and some web stuff
• Pride Polyphony: a proof-of-concept for “audio hugs” to the LGBTQ community around the world. Developed during the UHLALA Pride Hackathon 2020 with 2 other team members. Feel free to extend this idea!
• LGBTQ Glassdoor: an MVP anonymous submission web platform for LGBTQ-relevant workplace information. Open-source and you can find the Github Repo here. Won The Economist #WorkWithPride 2018 Asia Pacific competition and presented at The Economist’s Pride and Prejudice LGBTQ Conference the same year.

I try to leave presentation slides publicly available. You can find them on Slideshare.

Opinions: Once in a while, I write:

• On Abundance and Additionality to Address the Climate Crisis in The BEAM (2020)
• Women in Tech: Opinion: Why women are leaving Hong Kong tech companies in NüVoices (2019)
• The grassroots LGBT+ activists behind the celebrities and headlines in Hong Kong Free Press (2018)

Occasionally, I talk to people:

• Cybersecurity: Pride 2020: Wie geht ein digitaler CSD? in SIEGESSÄULE.de
• Tech: German COVID-19 Hackathon delivers more than 800 projects in EURACTIV.de
• Careers: Success Across Boundaries Podcast Interview (2020)